Archive for June, 2007
Does a company logo seem like a trivial aspect of your brand? Think you can get away with some word processor-designed script font with your company name? Do you think a bad logo has any kind of impact on your company identity? If you’re going to put all that blood, sweat and tears into building [...]
(more)Jun
Publishers and Online Merchants Should Track Phone Call Statistics as Diligently as They Track Their Web Stats
26-06-2007 | Posted by: Jeremy Reither
Anyone in marketing knows that the beauty of the marketing online is that you can measure and quantify the success of your marketing efforts. You can tell when people are visiting your website, where they’™re coming from, how long they’™re staying, and how often they take the action you want them to take (whether it’™s [...]
(more)Conventional wisdom tells us that customers like to see logos on your website that assure them that your site is secure and legitimate. Putting aside, for a second, the benefit that some of these services offer in terms of site evaluation and security, what they’™re really selling is customer confidence. I’™d venture that 90%+ of [...]
(more)Jun
At Ad:Tech in San Francisco last month I spent a good deal of time interviewing e-mail service providers (ESP’s) and narrowing down the field for a client who plans to embark on what is considered a low-volume (fewer than 5,000 e-mails a month) e-mail marketing campaign.
There is no shortage of ESP’s out there. Just search [...]
You’ve heard it before - blogs are one of the best and most cost effective ways to get visibility on the web. To lend a little credibility to our statement, we’ve started practicing what we preach. Why? Because a blog is virtually mandatory for any business fighting for search engine rankings these days. There are [...]
(more)
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