Archive for July, 2007

28

Jul


For website publishers the most important part of their job is producing [quality] content for their website(s). I put ‘quality’ in brackets because many publishers, unfortunately, consider quality optional. Many others produce quality content for their websites by employing professional writers and researchers, or by writing on a subject about which they are personally passionate. [...]

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20

Jul

Performance Marketing Acronyms

20-07-2007 | Posted by: Jeremy Reither
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Performance marketing is one of those industries where one of the first things to confuse newcomers is the alphabet soup that is the performance marketing lexicon. Here’s an introduction to some of the most commonly used performance marketing short-hand:

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18

Jul

Generating a Keyword List for Your PPC Campaign

18-07-2007 | Posted by: Jeremy Reither
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So you want to launch a paid search (a.k.a.: pay-per-click (PPC)) marketing campaign? It’s really not that hard to kick one off. Really…anyone can do it. The challenge is in geting a positive return on your investment (ROI). Obviously you want to be sure that if you stand to profit $5 from the sale of [...]

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12

Jul

Affiliate Summit East 2007 - One Man’s Perspective

12-07-2007 | Posted by: Jeremy Reither
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I just got back from Affiliate Summit East 2007 in Miami. Like most internet marketing conferences one of the biggest values in attending is in the relationships you’re able to form by meeting people in your industry face-to-face. I went in expecting to meet a lot of vendor reps - maybe even a couple I’d [...]

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03

Jul

Internet Marketing 101 - for Lawyers

03-07-2007 | Posted by: Jeremy Reither
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I mentioned on the “Internet Marketing for Lawyers” page that attorneys are hard pressed to devote the amount of time necessary to marketing their firm or practice. Between continuing education, professional training and client service it can be very difficult for attorneys to find the time necessary for a non-traditional marketing push. But any lawyer [...]

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