Archive for April, 2008
Apr
Small Business SEM Tool Evaluation Stopped Short By Blinding Colors
26-04-2008 | Posted by: Jeremy Reither
In an earlier post, I mentioned a few SEM tools that I plan to evaluate. In comparing the costs of those tools, I found that Clickable is about the most reasonably priced - they target small clients and agencies with modest budgets. So, I thought I’d start with them. But don’t get too excited about [...]
(more)Since Ad:Tech in San Francisco - where, as I said, I spent a lot of time looking for great marketing solutions for small businesses - I’ve been spending some time evaluating those solutions. One of the products I was looking for was a search engine marketing (SEM) tool to help manage accounts across Google, Yahoo, [...]
(more)Apr
Banner Ad Placement That Gets Noticed Without Getting in the Way
21-04-2008 | Posted by: Jeremy Reither
If you put banner advertisements on your website, one of your goals should obviously be to get visitors to click on those ads (and then depending on your agreement with the advertiser, maybe purchase something or perform some other action on the advertiser’s site). But it all starts with a click - and there are [...]
(more)It’s been estimated that 65% - 85% of small businesses in the US don’t even have a website. But those in that growing minority are increasingly looking for enterprise-level services (like e-mail marketing, website analytics, ad serving, and customer resource management (CRM)) at small business prices. The challenge is that the “best of breed” offerings [...]
(more)Just about everyone I know has an invention or other idea that they want to make happen “some day.” Maybe it’s a million dollar idea, or maybe it’s just a pet project (which, by the way, sometimes turn into million dollar ideas (see: Craigslist.org)). But more often than not these ideas just sit on the [...]
(more)E-mail marketing is really picking up as a commonly used marketing tool for small businesses. It’s so cost effective, it seems like everyone is doing it. And there are some really decent service providers out there at the small business price point.
I wrote a post praising Constant Contact for their fair pricing and excellent overall [...]
Last Thursday I was contacted by a China-based virtual assistant (VA) firm, BPOvia, and was asked to give their service a trial run…the first 10 hours without charge. The CEO, James Huang, came across my VA firm review blog post and sent me an e-mail, offering a free trial of their VA service. I happened [...]
(more)I’m generally a big fan of Google’s small business product offerings. Not only because of their very reasonable price tags (i.e.: free or cheap) but because the services themselves are just plain good. See: Google Analytics and Google Apps as two great examples. So, naturally I was excited when Google announced their new Ad Manager [...]
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