Author Archive
A nationwide online insurance brokerage boasting a full blown in-house affiliate marketing program.
(more)We have repeatedly stressed the importance of blogging, and have more recently discussed the potential of micro-blogging tools (like Twitter) in attracting new business. It can be difficult to think of new content, and it can be even harder to find the time to write it, but it will pay off in the end.
We recently [...]
Transaction Management & Solutions (TM&S) is a leading gateway payment provider. We built their entire web presence using a leading content management system (CMS) solution.
(more)Dec
An Efficient Solution for Capturing Web Leads: Salesforce Web-to-Lead Form
15-12-2008 | Posted by: Carolyn Young
If you use Salesforce.com to manage your customer relationships, and also use a contact form to collect prospective buyer’s information, then you should definitely be using Salesforce’s Web-to-Lead form. We will be using it on our own website (once our re-design officially becomes complete!), and have had success with configuring the form for our clients [...]
(more)The holidays and New Year’s are rapidly approaching. Most will agree that the only task more daunting that getting your holiday shopping done is getting your holiday cards out before the end of the year. One reason it can be so stressful is because you don’t have your contacts organized properly.
I may not send out [...]
Back in June 2008, we evaluated different online storage solutions to find the one that best matched our needs. We completed a free trial with Carbonite, and simultaneously began using the free Mozy Home service that has a 2GB limit.
Our intention was to use the free MozyHome account until we ran out of storage, and [...]
We discussed our initial experiences with configuring Responsys with Salesforce a few months ago, but since Responsys is no longer listed in Salesforce’s AppExchange we thought you might be interested in another service we currently use.
We recently began using VerticalResponse for AppExchange to keep in touch with periodic e-mails to some Salesforce Contacts and Leads. [...]
There is a new social bookmarking website that claims to makes it a little bit easier to find (and share) articles relevant to your business. bizSugar targets small and mid-sized business owners, entrepreneurs, and mangers who are interested in finding, sharing, and discussing business trends and topics. It is a social bookmarking site, similar to [...]
(more)Some people might not notice incorrectly phrased sentences, misspellings, or typos. But personally, I find it distracting. Whether you’re a grammar stickler or not, when you write for your business blog be aware that some of your customers may be sensitive to the old lessons we learned in school. So, if your company style is [...]
(more)Oct
Using Microblogging in Business Communication: Twitter vs. Yammer
30-10-2008 | Posted by: Carolyn Young
Yammer is a new “micro-blogging” tool that won the top prize at the TechCrunch50 conference in September, 2008. If you have read our thoughts about Twitter (another micro-blogging platform), then you may already be familiar with the micro-blogging concept (otherwise, read this). Twitter has garnered a reputation as a great tool for communicating with friends, [...]
(more)
Loading ...