Author Archive
If you were plugged into “the media” over the holidays, you couldn’t avoid hearing about the financial storm going down on Wall Street, in Detroit, and abroad. But guess what - the internet sector remains resilient. Yep, the Internet is alive and well (as if you thought it was going out of business).
With only a [...]
I know you’ve been waiting on pins and needles (sarcasm)…so I’m happy to announce the launch of R3R.com version 2.0! Internal projects like this tend to take a back seat to client work, but that doesn’t mean we haven’t been dying to finish the re-design of this website. A big thank you to all who were involved!
We [...]
Dec
Picking the right domain name for your business website is critical, because changing your domain name (especially when it is also the name of your business) creates a ripple effect that’s hard to predict. We have done two major domain/business name changes recently (one for ourselves, and one for a client). Here are just some [...]
(more)We recently published a multi-part series of posts about common search engine optimization (SEO) misconceptions. Here are a few of the biggest:
SEO: Set It and Forget It: it requires more than just flipping a switch; SEO takes involvement from business operators
SEO: the Quick Fix: when done correctly, the results of search engine optimization can be [...]
This is part three in a series of posts that we hope will help our readers better understand search engine optimization (SEO), by first understanding what it’s NOT.
It’s often the case that business services (like payroll, for example) can be performed in an automated fashion, requiring little oversight from you. It’s a common misunderstanding, however, [...]
This is part two in a series of posts that we hope will help our readers better understand search engine optimization (SEO), by first understanding what it’s NOT.
As I mentioned in part one of this series, when it comes to search engine optimization (SEO), unfortunately there’s no such thing as a #1 ranking guarantee. That [...]
Recently we enlisted a local graphic design agency to give us a fresh perspective on our logo for some new business cards - the result was the R3R logo you see at the top of this page. It’s simple; it’s memorable - that was the goal. We told the designers we wanted to make the [...]
(more)This is part one in a series of posts that we hope will help our readers better understand search engine optimization (SEO), by first understanding what it’s NOT.
Beware that ever-tempting top search engine ranking guarantee. If you’re getting e-mails from internet marketing firms guaranteeing that they can get your website into the top positions on [...]
In the world of affiliate marketing, where “affiliate” websites promote the products and services of other “merchants” for a commission, some of those merchants lay down strict rules about how their products and services can be promoted (i.e.: no using trademarked terms, no promising free gifts (incentivising), etc.). The problem for affiliates is that often [...]
(more)I really try to avoid industry jargon in this blog, as well as in conversations with clients. But I catch myself, from time to time, especially when discussing how to build a web business, using terms and phrases that roll off my tongue, but that actually warrant further explanation. Near the top of that list [...]
(more)
Loading ...